4min chapter

Winning the Challenger Sale cover image

#51 Avoiding Death by Discovery with Doug Landis, Growth Partner at Emergence Capital

Winning the Challenger Sale

CHAPTER

The Death of Discovery

Sally Kohn: I love to poke holes in people's arguments, which I love to do. But the problem is in the legal world, it's mostly pushing papers and trying to sell you something that you don't need. She says as a buyer of technology she has been on this other side of plenty of these discovery calls. Kohn: If you are a frontline seller, go take a day a week, a month and become a buyer. Sit with your procurement, your procurement team. You get a sense of what it's like to be on the other side.

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