Seth Godin - This Is Strategy | The Innovation Show
Join us on this episode of The Innovation Show with the inimitable Seth Godin, author of 21 international bestsellers that have profoundly influenced the way we think about work and art. In this engaging conversation, Seth delves into his latest book on strategy, emphasizing the importance of identifying your smallest viable audience, understanding and leveraging systems, and prioritizing long-term thinking over instant gratification. He shares valuable insights on why most people gravitate towards instructions rather than forging their own paths, the concept of 'elegant strategy,' and how viewing challenges as a game can make failures more manageable. Seth also explores the impact of AI on the workforce and the significance of systems in shaping our strategies. Whether you're transforming an industry, sparking a movement, or building a career, this episode is a must-listen for change-makers and innovators.
00:00 Introduction and Guest Welcome
01:19 Seth Godin on Teaching and Strategy
02:21 The Lego Metaphor and Strategy
04:54 Games, Systems, and Empathy
07:34 AI and Office Plankton
11:11 Understanding Systems and Change
16:10 Innovation and Elegant Strategies
21:47 The Role of Incremental Improvement vs. Innovation
24:00 Innovation Theater and Real Change
36:25 Long-term Thinking and Strategy
42:15 Final Thoughts and Conclusion
