Apple's Fear of the HomePod

At the get go of this project, you know, Apple had serious reservations and considerations internally about creating a product that would run counter to this idea we're talking about. They didn't want to create something that would keep people out of the real world. The other idea here is if Apple doesn't do this, Amazon, meta, Google, someone else will come with a VR headset and destroy Apple in that market. I consider it more in the accessories category, something akin to like an Apple TV or AirPods. It's smaller. There are places where Apple tries to fight and doesn't ever really gain a foothold because they can't get the fit.