(Bonus) Tech Giant Psychoanalysis With Alex Kantrowitz
Tech Brew Ride Home
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Cultural Shifts in Tech Giants: Lessons from Microsoft and Apple
This chapter examines Microsoft’s transformation from a Windows-centric approach to a focus on cloud technology, highlighting its relevance and challenges. It contrasts this with Apple’s secretive culture and the difficulties the company faces in innovating beyond its flagship products, particularly in emerging projects like autonomous vehicles.
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