On this episode of the Cohere podcast, Bill Johnston and Dr. Lauren Vargas chat with cultural professional Ed Rodley about innovative experience design. Ed shares how his experience as a museum technologist has prepared him to explore and challenge the concept of ‘immersion’. This season, we are identifying the critical mindsets, skill sets, and toolsets community professionals need to hone for the next iteration of the Internet. Ed introduces the concepts of the ‘magic circle’ and ‘story worlds’ to illustrate ‘immersion’ is not a one-size-fits-all experience.