Using the Newsletter to Drive People to the Show

Shawn Hymel spoke to us about creating education videos and written tutorials; marketing by and for engineers; and bowties.

You can find Shawn teaching FPGAs, RTOSs and other interesting topics on Digikey’s YouTube channel. Shawn also has two embedded Machine Learning courses on Coursera (free!). 

Or start at his personal site: shawnhymel.com where you can find written tutorials like How to Set Up Raspberry Pi Pico C/C++ Toolchain on Windows with VS Code.

Shawn talked about Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by Rita Gunther McGrath and Ian C. Macmillan. He referenced  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne

Elecia enjoyed The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness by Jason Barron

Embedded has:

• A Patreon page where you can support us and get into the Slack community

• A newsletter that sends you a weekly email about the show and little notes

• Transcripts that you can use to look things up or follow along if the speakers are unclear

If you’d like to help the show grow, please write a review. Or share it with a friend. Or send it to your school’s Dean of Computer Science and/or Engineering and tell them it should be part of the curriculum to see what engineering lives and careers are like. Or send it to your company’s Director of New Hires and say it is important for techy folks to stay current and engaged in embedded systems.

Transcript