The Peel with Turner Novak cover image

The Business of Newsletters with Kendall Baker, “The Sports Newsletter Guy”

The Peel with Turner Novak

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Social Media & Sponsorship Evolution

This chapter explores the challenges of transitioning audiences across social media platforms while discussing the business model behind the Sports Internet newsletter. It highlights early advertising strategies, including significant sponsorship deals, and emphasizes the importance of community and innovative campaigns in driving growth and success.

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