How to Automate Your Customer Experience

I don't believe we can have automation without a level of relationship, right? Customization. Expedite kills processes and actually ultimately ends up ruining efficiencies. You can't just be sending out automated emails to new customers because something's going to go wrong. I'm actually recording this on a Thursday, which is kind of cool. Normally, it's on a Monday that I do this or that me and Steve do this. But today, it's a Thursday. And why is that a little different? Because I've got all this crap in my head just over the last three days, whereas over the weekend, I tend to disconnect and really focus on the more important issues.