How to Change Your Life With Tiny Habits

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Zad: I imagine you must have amongst those 40,000 people stories which are totally transformative in the sense of people completely changing their lives. With the publication of the book, people have come out of the woodwork like, Oh, I've liked your book Zad. So it's really surfaced a lot of at least not the details of the story. But people have reached out in pulling together tiny habits. This book is not a technical book. It's not heavy reading. It's designed for everyday people to read and understand how to implement it.

BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books

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