The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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DPS Sales Wants Higher Intent Leads

One of the areas where companies struggle the most is to drive high intent leads. I think it's at least in the marketing teams that I know and I've worked with in my experience, it's harder to understand how to move that. So there are a couple of questions in there because I want to get to test drive because I thought that was something interesting that you had worked on. Yeah. Go back and set context for what you're talking about too.

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