Taking your subscription business to the next level
The Business of Content with Simon Owens
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How to Reduce Subscriber Churn in Your Digital Subscription Platform
Simon: For the most part there's really kind of two models that we operate off of. We have a licensed model for media companies large and small right or you know for individual artists athletes that type of thing. And then of course, you know we have a use case much more popular in the creator space and sort of the DIY space where you know very much like sub stack. Simon: Even doing this scale right so we sent, I think, 5 billion text messages in 2022. So, first thing churn reduction rates at 20 22 25% so you know really compelling.
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