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11min chapter
EP 106: How Bill Shufelt (CEO, Athletic Brewing) Built Athletic Brewing - Every Plot Twist Along The Way
The Logan Bartlett Show
Navigating Health Trends and Entrepreneurship in the Alcohol Industry
The chapter explores the speaker's transition from a high-stress hedge fund career into the alcohol industry, driven by a focus on health trends and personal well-being. It discusses the journey of starting a business in response to market needs for non-alcoholic beverages, emphasizing support, passion, and societal health trends as motivational factors. The challenges and sacrifices faced by founders, the importance of a mission-driven approach, and the impact of personal transformation on decision-making are also highlighted in the chapter.
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