15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
Ecommerce Playbook: Numbers, Struggles & Growth
Building a Sales Funnel
The way that I think about it is First and foremost you build your sales funnel which the simplest version is a direct response sales video Ideally starting with user generated content because that's the easiest to get. You then go into brand search on google brand search on amazon like you get the shopping arms sort of together for your brand. Then from there you go into okay now i'm generating a few customers Maybe i'm generating some email subscribers Maybe i'm building pixeled audiences How am i going to keep those people engaged? So now you roll into your what i call the smart social system which is like a content marketing engine Could be one piece of content a week There's this thing called future loop
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