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The Innovation Saboteur's Handbook // ALD 007 — DT101 E77

Design Thinking 101

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Six Ways to Avoid Getting Started With Research

Research is for people who lack the fortitude to go with their gut. Don't look at how similar problems have been addressed. Just do the easy research, entan at a few things and call it a day. You want gaps in your understanding big enough to swallow any hope of successful outcomes. Let your pride be the sugar you pour liberally into innovation gas tanksnu four, lone wolf. Accept sloth. Number six, wing it.

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