Harnessing TikTok for Strategic Marketing

In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue.

We dive into:

- The TikTok strategy that transformed Neurogum’s growth

- How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend

- Their strategic approach to partnerships

- A hiring process that’s led to 98% employee retention over three years

- The origin story—and how they've sustained a competitive edge through patented manufacturing

This one’s packed with gems. Enjoy the conversation.