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#143 Steve Schmida, Founder and Chief Innovation Officer of Resonance Consulting
Bigger Than Us
How Sustainability Can Be a Competitive Advantage
Sustainability can be a competitive advantage in four or five key areas. The UN is estimated, it's about a $12 trillion market for the sustainable development goals that can be tapped into. You can differentiate your company in the marketplace, not just vis-a-vis existing customers, but raise your brand value as well.
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