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Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

The Impact of Brand Authority on SEO Success

This chapter explores the relationship between brand authority and domain authority, emphasizing their impact on search engine rankings. Through case studies and extensive data analysis, it illustrates how a favorable balance of these authorities can lead to SEO success.

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