Better Product cover image

What Platform Strategy Can Teach Us About Product

Better Product

CHAPTER

Investing in Branding in B to B

The good news is investing in brand from the start, whether you are a platform who might use a little bit differently or not. The customers that you end up acquiring because your brand resinated with them so well will eventually pay for the brand itself. We've been seeing trends recently where b to b products are having to do more in terms of brand. So i think we talk about brand and how it can sort of drive adoption of platforms, but platforms also think differently about product management. But anyway, ignore all the weird meta ads or the horizon world adds where people don't have any legs.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner