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18min chapter
#195: Why (and how) to ask your audience why they DIDN’T take action
Creator Science
Understanding Audience Engagement in Podcasting
This chapter explores the challenges creators face in catering to audience preferences, delving into podcast stats and conducting surveys to understand listener behavior. It discusses the evolution of audience engagement, the 'job to be done' of podcast listeners, and the role of podcasts as gateways for audience progression. The chapter emphasizes the importance of retention rates and quality content in converting initial listeners into dedicated followers.
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