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How to Bring in Customers for a Company Looking to Scale
Having a director of marketing is not how you cut it. A director of marketing who sits down, has a cup of coffee, can talk a little shop. Those days are gone,. You find me, one of our more recent customers that would actually take a coffee with us, if they were even like in the area. They're too busy. Time is precious. And so one thing I would change in the industry is. Business development. Bringing, bringing a page from the SaaS playbook. Implementing a rev-ops mentality. Layering in on the front end, inbound. Outbound. May not be for all firms. But having a director of Marketing is not how