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How Amazon leaders Dive Deep with Allon Katz

Think Like Amazon

00:00

Do You Know When to Dive Deep?

Amazon's Jeff Wilkes says he uses signals in his business to uncover insights that don't show up in the metrics or data. One example of a time at Amazon where you used anecdotes to uncover an insight was when Whole Foods delivery drivers were missing items. "I started to get pains from customers about being very upset specific to Whole Foods deliveries," Wilkes said.

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