#29 mit Carsten Dippelt von Mercedes-Benz Österreich
Fifteen Seconds Podcast
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Introducing Premium Brands to the Next Generation
This chapter explores a parent's perspective at the 15 Seconds Festival, focusing on the importance of acquainting the youth with premium brands like Mercedes-Benz. It highlights strategies to reshape perceptions of affordability, particularly through innovative financing options that facilitate access to luxury vehicles for younger customers.
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