How to Launch a New Product?

Anna, i'm really about launching a new product. You need to concentrate on convincing paul that your new idea will bring in the business. But before that, you need to do some research? Check out the competition, work out some costs and find out what new product people would really like to see. I think i'm going to need some help with this. Tom, denise, have you got time to help me please? Of course. Anna, yes. Well, it's a bit tricky with my sprained arm, but go on that. It's you. Thanks.