How Do You Transition From Demand Generation to Demand Creation?

A lot of sass companies don't realize how much of their budget is actually being spent on capture demand, because they don't really truly understand the difference between demand capture and demand creation. Once you start that transition to the demand gen side, i feel like it's like a drug. You know, your brand grows up. And that kind of creates a snowball effect of pipe line growth. But before you get to that point, cause that's not immediate too. We'll roufh on that later. So miles, i want to ask you a question here, a, let's say you're getting into a a new client's, edward's account with the intention of try