Masters in Business cover image

Fueling Success for Mercedes F1 with Toto Wolff

Masters in Business

00:00

The Impact of 'Drive to Survive' on Formula One

This chapter explores the speakers' journey from skepticism to acceptance of Netflix's 'Drive to Survive' and its role in boosting Formula One's global popularity. They share insights on audience growth, especially among younger fans in the U.S., while balancing authenticity with entertainment in a competitive landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app