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6min chapter
How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann
Deep Dive with Ali Abdaal
Do You Have a Core Focus?
I was very inspired when you gave a talk at the Ziggurat Summit. You have this separate company, 10,000 to thousands, which does your merch as it were. It's not like a T-shirt with your face on it, although this would sell. And I like the idea of making physical products. We do some teachers and posters, but we also try and do more interesting stuff that's just kind of satisfying in that regard. So one argument is double down on the thing you're good at. There's another argument for diversification - building a brand outside of me.
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