Nylon Obsession: A Retail Frenzy

This chapter captures the excitement and chaos surrounding the launch of nylon stockings by DuPont in the 1940s, highlighting the overwhelming enthusiasm among consumers. It recounts the frenzied shopping experiences during this brief period before World War II, where stores faced chaos due to eager buyers. The narrative also explores the inventive solutions women developed in response to shortages, culminating in a vivid portrayal of the post-war nylon craze and its impact on retail dynamics.