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Dialectics Deep Dive (pt. 3b): Marshall McLuhan & the Medium-as-Message

Rev Left Radio

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The Medium Is the Message, Right?

McLuhan: We are not just the users of these things, they are expressing their characteristics through us. He says at first, when a new technology arises, it may be irritating to us, but eventually like the brain just sort of shuts off the nerve endings or whatever that are receiving. And so consequently, we get all of these effects compounding on us through these extensions of ourselves that we experience as really alien to ourselves when they're really not.

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