The Role of Marketers as Change Agents

This chapter explores the crucial role of marketers in driving change within organizations, focusing on their ability to reframe perceptions and improve business outcomes. The speakers emphasize the need for a growth mindset and continuous learning to leverage new technologies like AI in marketing strategies.

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Episode notes

Authenticity is overrated.

Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.

Mentions

Seth Godin https://www.sethgodin.com/
The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666
HubSpot TV https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx

Timestamps

00:00 Favorite Seth quotes

00:15 Hubspot CMO Promotion

00:28 Intro

00:52 Timeless Advice from Seth Godin

01:16 Ads from the 1920’s/Gillette

01:38 Bitmoji

02:00 Using Bitmojis to describe data

02:24 Favorite advice from Seth

02:48 Difference between simple and dumb

03:32 Understanding the narrative

04:22 An important skill to learn