Pricing Ads and CPM Math

Jas breaks down CPM-based pricing, open-rate assumptions, and the $7-per-subscriber-per-year revenue heuristic.

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MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribe

Join me, Nik (https://x.com/CoFoundersNik), as I interview Jas (https://x.com/creatingjas) about his incredible success building a local newsletter empire.

In just six months, Jas has managed to scale a total audience of 50,000 people in Winnipeg, creating what he calls a modern-day newspaper. We break down the exact business model he used to escape the social media algorithm, his strategy for monopolizing a non-tech-savvy city, and how he’s on track to generate over $100,000 in annual ad revenue.

Whether you’re looking for a high-margin side hustle or want to learn how to own the relationship with your customers, Jas shares the exact playbook, from Facebook Ads and AI prompts to B2B sales tactics.

Questions This Episode Answers:

1. How do you scale a local email list to 16,000 subscribers in under six months?

2. Why is owning the audience through a newsletter safer than building on Instagram or Twitter?

3. How can you use AI and ChatGPT to write content that sounds like a local resident?

4. What is the "strategic scroll" and why should you put your best content at the bottom?

5. How do you pitch exclusive annual ad contracts to local businesses?

Enjoy the conversation!

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Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

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MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe