League of Legends - Brand Dilution

i'm not expecting high quality players from thi sie, but these are players that they wouldn't be getting. If you take your no premium brand and you go to walmartin int's like, well, the premium, you are going to lose that premium audience. I feel like this is the same kind of thing. But i's even our ye good. They've been giving out characters across their games as amazon prime loote for months, if not years. so i'm sure they've had plenty of time to see if this sort of giveaway is adative or subtractive to the business. And my guess is that, both with th amazon and with micros