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Gwyneth Paltrow and the Wellness Balls
Goop is known for yoni eggs and the promotion of potentially dangerous treatments like colonic irrigation. The site also highlights entries on the flu prevention properties of elderberry chew. Scientifically, there are none. And an interview with a holistic practitioner about what to do to prevent colds and flus was published in New York Magazine. Gwyneth Paltrow was only too happy to do this.