Ahead of the Game cover image

Market Research 101

Ahead of the Game

CHAPTER

What Kind of ROI Is Typical in Your Case Studies?

When you start out doing it yourself, where would you turn? And then at what point do you call you guys in? So I think when the business is small or the business is young, there is a lot that you can do. A lot of people get very nervous about asking their customers questions. They don't want to ask. But no one ever thinks worse of a brand for asking them how they're doing. How are you doing? Are we serving you all right? Like that's never a problem. No, I may not have time to answer that survey right now, but it's never like an imposition. If anything, it is a great brand marketing business development touchpoint

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