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Anthony Iannarino on Leading Growth
Outbound Squad
The Vision and the Communication of Sales Leadership
Anthony Bourdain: Sales executives often fail to communicate their vision for a company. He says they don't know how to get buy-in from the sales team in person or on Zoom Meetings. Bourdain suggests that leaders start by saying, I need new stories and capture every good story. "You have to be ruthless execution of communication," he adds.
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