Don’t Have Enough? Implement This For a Richer Future
The Stacking Benjamins Show
00:00
Are You Making People Feel Uncomfortable?
Paulette: People don't move unless you make them uncomfortable. "I think making people feel bad is kind of what the default is," McLachlan says. But if you can get people passionate about what you're asking them to donate, it's going to be the best way., she adds. 'If you pull on my heartstrings, I might give once,' McLachlan admits.
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Transcript
