Creating a Real Product Lead Growth Engine

Vidiosa is a viral medium that people instantly want to know more about. You've been able to really use this to your advantage and deploy an interesting model whereby you run public facing projects or campaigns. These seem to drive users and enterprises to adopt synthesia, which is where you generate a lot of the sass revenues within the within the product. Creating a real product lead growth engine was this intentional as an approach, or did it evolve as the business involved? It was pretty intentional. I think as a startup, you always have to figure out where you have an unfair advantage. And think every starup has their own unfair advantages.