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120: DaMensch - building India's largest Men’s Fashion Essentials brand

Zero to Infinity

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Is There a Premium Category in the Market?

I think a from the quality perspective, the product that we were trying to give to the customer. Aan nowhere, as a category, has been highly commoditized. Every time wou do an inper servey for damage. I its more than 50 and sometimes 70 to 80 nit a. So what let to the customer? Lof take es togh the genman. How do you clear these products? You spoke about how you focused on building a product which is better,. An quite an evieltor what goes in the product.

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