3min chapter

The Hustle Daily Show cover image

Apple’s headset inches closer to reality

The Hustle Daily Show

CHAPTER

How to Market Like Nobody Tells It to You

Analysts think Apple has faced some similar challenges with products like the Apple Watch, which at launch was not a perfect product or platform. According to Bloomberg, the company thinks it could sell about a million units of the headset in its first year. That would mean about $3 billion in revenue. By comparison, the company was expected to ship about 40 million Apple watches after its debut.

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