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The Dave Chang Show
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The Impact of Selling Merchandise at Restaurants
This chapter explores the concept of selling merchandise in restaurants and how it can potentially diminish the overall dining experience. It delves into the examples of popular restaurants like Margaritaville, Bubble Gump, and Hard Rock Cafe that heavily rely on merchandise for revenue, but are not renowned for their sophistication. Additionally, the chapter discusses the acceptability of selling certain items like cookbooks versus tackier options such as knives or hats, and suggests a potential correlation between lower-priced restaurants and merchandise sales.
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