Mastering Sales Through Storytelling

John McMahon is widely recognized as the person having been the CRO (Chief Revenue Officer) at five public, enterprise software companies, PTC, Geo-Tel, Ariba, BladeLogic and BMC. John’s expertise was formulated as a pre-IPO member of 4 of the 5 companies listed above. John serves/ served as a board member at public software companies Snowflake, MongoDB and private, pre-IPO companies Lacework, Sigma, Cybereason and Observe. In the past, John has been a board member or executive consultant to: Hubspot, Glass Door AppDynamics and Sprinklr. Topics:

• Lessons from serving on boards of both pre-IPO and public companies
• Core principles from "The Qualified Sales Leader"
• Building and scaling high-performance sales teams

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