Omni-Channel Assets that Educate Google -- Erin Sparks // Site Strategics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Omni Channel Assets Educate Google
The consumer is now self selecting more. They're looking for content relevant to your brand places other than in your sales funnel. And so Google is also consuming that content, understanding how to evaluate who you are and what you're saying. That's a place where you can actually start cultivating and grooming and creating references that Google can begin to trust more and more and more.
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