The Burnouts with Phoebe & Sophia cover image

How a Stay-at-Home Mom Built the $255 Million Drybar Empire (ft. Alli Webb)

The Burnouts with Phoebe & Sophia

00:00

Sephora, Ulta, and Retail Credibility

Phoebe asks how key retail partners mattered; Alli explains Sephora's prestige, Ulta's reach, and evolving retail dynamics pre-influencer era.

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