The Challenge of the Average Rancher

The average rancher knows that they can clear a larger gross margin by going consumer direct. They're competing with companies like butcher box, or some of these direct consumer companies who are spending in excess of five, ten million dollars a month in digital marketing. So one of the things that we've really decided to focus on was that coop of these ranch s is we want to be able to provide them with the same revenue source but without all of the oversight and headache.