Navigating GTM Strategies: Enterprise vs. SMB Demand Generation

In this episode, Kyle welcomes Martin Roth, the Chief Revenue Officer behind LevelSet's remarkable $500M exit, to explore a systematic approach to GTM infrastructure and talent development. In this episode, Martin shares his journey in scaling SMB transactional sales teams, offering deep insights into effective sales leadership and team management. The conversation navigates the unique challenges of SMB sales, providing a fresh perspective compared to enterprise models.

Martin underscores the significance of diverse demand generation strategies and the cultivation of sales talent through in-office collaboration and "micro-coaching." He also shares practical advice on maintaining a consistent tech stack and achieving precise forecasting

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