Introduction

Nastalgia was conceptiolized by the ancient greeks as algia, the pain of longing for nostos, or home. Advertisers ubiquitously invoke nastalga tropes to sell a wide range of commodities. This creation and mass manipulation of vicarious nostalgia alines commerce with politics. For arousing the people's emotions by implanting a false memory ofa universally happy and pacific period is a mainstay of political manipulation. Some might argue that its all conservatism ever amounts to. In britain, the notion that there was some non locatable era when social relations were irenic and or nic,. is arguably the collective myth that underpins our constitutional