How to Optimize Your PPC Campaigns

We usually try to at least do some A.B. testing every six months, but it also depends on how the products perform. If our conversions have gotten better, and if they're starting to dip, or if our PVC is not converting as much, then we really want to hone in on that. And we have our weekly, like, brand calls for each brand. So we kind of go through the brands and see which products are declining if they are, and which ones are improving and see if we did experiments on those. You know, there's something that, you know, Casey Casey, a few years ago, I remember like a billion dollar seller summit or something I talked