Sponsorships versus building brand

About this episode:

Happy New Year and welcome to the first episode of Fintech Insider of 2026! In this episode, the team are kicking things off with bold predictions for the year ahead, some you might have seen coming and some that might surprise you. They stake their reputations, embrace a bit of friendly ribbing, and share their most daring forecasts for the future of fintech.

To uncover these insights, Laura Watkins, Director of Media and Marketing at 11:FS, brings together a SWAT team of fellow Elevens and Fintech Insiders, experts who have spent the past year closely analysing the signals shaping the fintech landscape. Join them as they explore what is ahead for 2026 and the trends that could define the industry.

This week's guests: 

• David M. Brear - Group CEO at 11:FS

• Kate Moody - Customer Strategy Director at 11:FS

• Ross Gallagher - Head of Consulting at 11:FS

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Links to check out: 

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About 11:FS

At 11:FS, we don’t just talk digital - we make it happen. We're building truly digital financial services by partnering with bold teams to take them from market insights to real-world products. Whether you're an incumbent innovating or a startup breaking new ground, we bring the strategy, research, design, and delivery to make it real. Less talk, more impact.Proud winners of the British Bank Award for Consultancy of the Year - five times and counting. 👉 Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠11fs.com/ventures⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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About Fintech Insider:

Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services.

Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut, Plaid, PayPal, and Monzo. Together, they break down the biggest news and innovations shaping the space.

Our weekly news show drops every Monday, covering major stories like mergers, new product launches, regulatory shifts, and emerging tech trends. On Thursdays, our Insights show goes deeper into the hottest topics driving the future of finance, including AI in banking, decentralised finance, and the evolving landscape of embedded finance.

Whether you're already in the fintech game or just starting to explore, this is the #1 podcast for you.

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