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18min chapter
#388 - Clicks to Conversions: Destaney Wishon's Amazon PPC Million $ Tactics
AM/PM Podcast
Evolving from Amazon Specialist to Entrepreneur: Balancing Expertise in PPC
The chapter delves into the speaker's journey from an Amazon advertising specialist to an entrepreneur, highlighting the challenges of balancing expertise in PPC with entrepreneurship amidst industry changes. Reflecting on personal growth, the speaker discusses overcoming insecurities to embrace speaking opportunities and emphasizes the importance of female representation. The conversation also addresses agency advantages in managing PPC campaigns, considerations when choosing a PPC agency, and the transition from percentage-based to flat-rate pricing models.
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