5min chapter

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Jonathan Fields – Attention Is Life

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CHAPTER

The Pigmallian Effect

The Pigmallian effect is the idea that when you bundle deliberate intention with positive expectations, you transform somebody's capability to perform. In a recent study, teachers unwittingly believed that these kids were capable of so much more and gave them attention they didn't give other kids. And by doing that, these kids actually performed at that higher level. So if you're working on a creative project or leading a team in a very specific context, you can be able to change how people perceive your work - even though it may not seem like it right now.

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