Product Marketing

Sippy: I really like the way that you frame the difference between brand and product marketing because again, I haven't always worked at organizations where there's been a strong brand team. So with the product team, it was more about building a stronger partnership," she says. Sippy: You didn't say, well, brand, I'm going to tell you how to, we should be positioned. Fiverr is this and you're doing this great, but maybe we should talk about fiber like this. Exactly. And maybe one more thing to mention; prior to joining Fiverr, I hadn't really work with a dedicated brand team or focused on community growth.